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The Future of Omni-Channel Retail: Predictions in the Age of Amazon, by Lionel Binnie
Ebook Free The Future of Omni-Channel Retail: Predictions in the Age of Amazon, by Lionel Binnie
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Review
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It’s right here." Paco Underhill, author of Why We Buy: The Science of Shopping“This concise, readable book describes why a growing portion of e-commerce belongs to traditional retailers who are moving online, and an increasing amount of brick-and-mortar sales belong to online companies moving to Main Street. It provides the statistics on how over-stored America has become, and how certain retailers are successfully competing against Amazon. One fascinating development he details are online services helping traditional stores to compete, by giving them a ‘long tail on the web.’ Traditional stores can discover how to best utilize the array of channels to them by asking, ‘What job is the consumer hiring them to do?’ If you are a retailer, a supplier to retailers, an investor, or a real estate professional, there is something here for you.” Kent Trabing, Director of Real Estate, True World Group“Lionel Binnie’s, The Future of Omni-Channel Retail, is a little book with a BIG idea. In fact, Binnie’s principal concept is to offer an insightful, easy to understand, and easy to use framework for navigating through the piles of information and opinions on how to provide products and services to our customers in the future. The book’s small size makes it perfectly suitable to serve as a guidebook that retailers and those interested in the sector will want to keep always available and close at hand.” Henry Welt, Co-Founder, Ossining Innovates! Former CEO Van Cleef & Arpels“The act of purchasing fulfills different consumer goals and needs. I think Mr. Binnie does an excellent job in explaining consumer purchase considerations and behavior. Understanding buyer behavior, combined with knowing retail history, helps us predict the future of retailing. I believe his insights provide a view of the future.” Milton J. Sussberg, Adjunct Professor of Entrepreneurship, Fordham University, and President, Sussberg & Co., Inc.“For the decades I have known and worked with Lionel Binnie, he has always had a strategic perspective on the retail market in all its variations. His innovations and insights have produced great results for his clients. In his book, The Future of Omni-Channel Retail, Binnie explains how the Discovery and Fulfillment steps of marketing are pervasive yet unique across the many channels of our retail landscape. Developing an understanding of how to leverage the unique qualities of each channel is crucial for every omni-channel retailer and Binnie’s book will help you do just that.” John Hessell, Former CEO, with 40 years in Specialty Retail“I have had the pleasure of knowing Lionel Binnie for two decades in several capacities: client, consultant, business partner and friend. He is a master of channel marketing and retail. I’ve learned many things from Lionel about brands, merchandising and intercepting the consumer with occasion and impulse buying. I am not only glad he is sharing his thoughts, intellect and insights in his inaugural book The Future of Omni-Channel Retail, but I feel privileged to have had the opportunity to read an advance copy. Anyone venturing into retail and e-commerce today would be wise to read what Lionel has written in the pages of this book. You’ll be wiser and smarter for it. I know I am.” John J. Eccleston, Sr. Director of Brands Development for a Fortune 150 company, brands maven, business entrepreneur and author
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About the Author
Lionel hails from the U.K. but has spent the last few decades in the U.S., first in California and later in New York, where he’s now based. After working with several medium-sized retail and fashion businesses, he founded MSource Ideas, a business development consultancy in 2008.As someone who has worked as a practitioner and consultant with consumer products and retail businesses, Lionel noticed a distinct lack of resources that tackled the questions he raises in this book. So he decided to write what was missing.Specifically, if consumers can order virtually any product imaginable and have it delivered directly to them, what types of shopping experiences are likely to persist in the real world? And why?Now that we are two decades into the era of e-commerce, Lionel felt we have a good vantage point to ask and answer these questions. And as someone who is intensely interested in the outcome, Lionel decided he’d tackle exploring the concept himself. This book is the result of that effort.When he is not working as a consultant, Lionel returns quite often to England to see family—and to check whether the weather has improved. It hasn’t. However, the food is getting a lot better.This is Lionel’s first book although he’s published articles and given talks about different aspects of retail and marketing, including to The Fordham University Foundry Business Incubator, The International Conference of Shopping Centers (ICSC), and American Association of Airport Executives (AAAE).The author enjoys connecting with his readers and can be contacted through his website at msourceideas.com.
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Product details
Paperback: 114 pages
Publisher: Emerald Lake Books (May 21, 2018)
Language: English
ISBN-10: 1945847034
ISBN-13: 978-1945847035
Product Dimensions:
5.2 x 0.3 x 8 inches
Shipping Weight: 3.5 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
21 customer reviews
Amazon Best Sellers Rank:
#224,630 in Books (See Top 100 in Books)
Working for Lionel as an intern was one of my first tastes of retail being a student studying Fashion Merchandising Management. His book offers a great overview of how the retail world is ever changing and the different channels such as online, that we have to connect with customers. I believe that the simplicity of Lionel’s book makes it easy to read and understand the ever changing retail industry. While the online aspect of businesses are a vital part of major retailers’ success, the book acknowledges that brick and mortar stores are still an important way to connect with customers as well. Coming from being a part of retail management in the industry, I do understand the importance of blending the two and the future roads ahead of how vital it is to continue to stay ahead of the curve with integrating technology in our retail stores and companies.
With consumer goods, I've always felt it's a high touch game and it's a high tech game, too, that cannot be ignored. Lionel clearly articulates what's going on in retail and how to create an intelligent, thoughtful blended approach to create what your customers expect and more! This is high brow thinking with very practical steps to take.
Based on decades of experience in retail, Mr. Binnie presents a well thought out analysis that is valuable for a wide audience. On one hand it made me reflect more deeply on the choices I make as an individual consumer. In addition, as the owner of a successful part-time business for the past 12 years, this book provided insights into changing customer behavior that will help my business in the future.
This book was really helpful for me in understanding what omni-channel retail really means. I like that he developed the two-axis model and that he goes into the core functions of retail: discovery and fulfillment. It really helps understand why people buy the way they do and his predictions all make a lot of sense. I learned a lot that I will be able to apply to my own e-commerce business using the omni-channel retail approach.
A simple but well written book. Landscape in other countries may be different but still this book provides a good perspective to understand the context.
I've been a big fan of Lionel Binnie since first meeting him at the National Shopping Mall leasing convention in Las Vegas, way back in 1989. We were competitors, but he always had good advice and was helpful to me and my career. Then in 2001 he hired me to help roll out products in a big national retail account with airport stores throughout the US and Canada. After that we expanded to National Parks, Sports Stadiums and highway travel plazas. These are the busiest retail locations in the country. Although Lionel's company was focused on shopping malls for many years, he had the foresight to search out better revenue streams at the right moment.It was a pleasure to work with Lionel for exactly the same reason this book is a must read for those in the industry. Whether speaking with me, or with the VP of Retail for HMS Host in meetings we attended, Lionel was always direct, matter of fact and strictly to the point. I and those we met with always admired that about him and trusted him for his honest, knowledgeable opinion.This book also offers hope for those of us whom love retail and the customer interactions that follow. He explores categories where brick and mortar stores can still flourish despite the plenteous of online retailing.
Lionel writes with an easy and succinct style that makes it easy to follow his thought process. I like the way it is put together giving first a short history of retail bringing us up to today’s situation and then making a prediction for the future. It is a very good read for anyone who is trying to decide how much of their business to devote to the brick and mortar store and how much to online selling. Mr. Binnie draws on his vast experience in marketing to give the reader insight into the retail business today and the future. I believe for anyone reading this book it will be “time well spentâ€Julia OkamotoVice President of Assentials LLC
The Internet has changed virtually every facet of society: how we live, how we interact, and how we shop. Consumers are faced with more ways to purchase than ever before. That requires retailers to be more strategic in their channel selection mix to maximize consumer response. In his book, Lionel Binnie offers unique insight into the retail world, how e-commerce is changing the rules of the game, and how omni-channel retailers can leverage this change to their advantage. — Barbara Moroch, President, Write On! Marketing & Communications
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